Georgia Nelson As we emerge from the pandemic era, these non-invasive aesthetics trends are set to boost your in-clinic and social media offering.
The pandemic saw the rise of cosmeceuticals and at-home devices, with skincare seeing astronomical growth in popularity. But now, as we return to our social lives and IRL interactions rather than Zoom meetings, clients are seeking easy, affordable and non-invasive treatments — with a side of wellness, too.
Here, we explore six aesthetics trends to look out for in 2022. From skin boosters to body sculpting, these treatments have gained viral status on social media and make the ultimate addition to any treatment menu or marketing strategy.
Skin boosters
Skin boosters have been up and coming for a while now and are finally hitting their peak thanks to the rise of tweakments. The #skinbooster hashtag on TikTok has more than 13 million views on youtube, and the global skin boosters market (including micro-injections of hyaluronic acid, vitamins and minerals) is currently valued at more than US$941.2 million and set to see a 9.3 per cent CAGR from 2022 through 2030. Unsurprisingly, these treatments are hugely popular within the Gen Z crowd who are looking to boost their appearance with minimal effort and are the perfect complementary treatment for filler and anti-wrinkle injections.
Chin sculpting treatments
For clients looking to perfect their selfies, non-invasive chin sculpting treatments have been a huge hit when it comes to aesthetics trends. From cryolipolysis to dermal filler, these non-invasive treatments offer a more affordable and less daunting approach to facial sculpting, with little to no downtime required — perfect for on-the-go clients looking for a quick and easy way to tone, lift and sculpt.
Oxygen facials
Like any celebrity-endorsed beauty treatment, oxygen facials — endorsed by the likes of Kim Kardashian and JLO — have become one of the hyped facial treatments on the market, despite being around for a few years now. Many clients are also cautious of the effects of air pollution on the skin, so oxygen facials are a great addition to any spa menu looking to promote a wellness-based approach to beauty and aesthetics. Oxygen facials make the perfect add-on to regular treatments or an express facial for time-poor clients.
Microneedling
According to appointment booking data from mobile payment company Square, the demand for microneedling treatments doubled from 2019 to 2021 thanks to the “clean girl” look that blew up during the pandemic lockdown. The minimally invasive treatment has been a long-time clinician favourite and offers the ultimate complementary treatment to regular facials for clients looking to reduce fine lines and wrinkles, minimise acne scarring and boost overall skin health.
LED body treatments
LED masks became a lockdown essential in 2020 and 2021, and this year whole-body LED is set to become an in-clinic favourite. LED beds are the perfect way to fuse wellness and aesthetics treatments, offering a non-invasive approach to improve circulation, treat muscle and joint pain, and acne breakouts — a worthwhile investment as an add-on treatment to elevate your client’s wellness journey.
Non-surgical body sculpting
BBLs are out and non-surgical body sculpting is in. It’s no secret that devices such as EmSculpt are revolutionising the industry, and this year they’re only set to rise in popularity. With minimal downtime and visible results after one session, non-surgical body sculpting has become a go-to treatment for clients looking for a post-pandemic tone and sculpt. The TikTok #emsculpt hashtag has 101.5 million views and counting, so if you’re not already promoting your body sculpting treatments on social media, now is the time.
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