Taneesa Williamson Survey says over 1500+ women worldwide don’t want your anti-ageing advice.
Ageing is a natural and inevitable part of life, bringing wisdom, confidence, and new experiences. However, it also comes with physical changes—fine lines, age spots, sun damage, and thinning skin—that many women find challenging to embrace.
In the aesthetics and beauty industry, professionals see firsthand how clients navigate this delicate balance between embracing ageing and seeking solutions to maintain their skin’s vitality.
Cult Australian beauty brand and silicone patch pioneer, Wrinkles Schminkles, understands the complexities of ageing and the emotional weight it carries. To explore this, the brand conducted an online survey, asking over 1,500 Australian women, ranging from their 20s to their 70s, about their thoughts and feelings toward ageing. The results offer a revealing glimpse into the conflicting attitudes surrounding this universal experience.
The ageing dilemma?
One of the most striking findings from Wrinkles Schminkles’ survey was the internal tug-of-war many women experience when it comes to ageing. While some embrace their fine lines and greying hair as badges of honour, others feel pressure to maintain a youthful appearance through skincare, treatments, and aesthetic enhancements.
For industry professionals, understanding this divide is crucial. While the modern beauty landscape promotes self-acceptance, it simultaneously thrives on innovations in anti-ageing skincare and aesthetic treatments. Many women reported feeling conflicted about choosing to invest in treatments or for deciding to let their natural beauty evolve with time.
Beauty standards across generations
The survey also revealed generational differences in how women perceive and approach ageing. Younger demographics, particularly those in their 20s and 30s, are adopting preventative skincare, non-invasive treatments, and high-performance formulations at a much earlier stage. Meanwhile, those in their 40s, 50s, and beyond shared a more reflective perspective, with some wishing they had started earlier and others embracing a more natural approach.
For clinics, spas, and beauty professionals, this shift presents an opportunity to offer tailored treatments that align with the evolving attitudes of clients. Customised skincare plans, holistic wellness strategies, and education around healthy ageing can help guide women toward choices that feel right for them.
The power of choice in aesthetics
Ultimately, the survey underscores that ageing is a deeply personal journey. Whether a woman chooses to enhance her appearance with treatments or wear her laugh lines with pride, the key takeaway is that there is no right or wrong way to age; only what feels best for the individual.
For aesthetic clinics and skincare professionals, the focus should be on fostering a judgment-free space where clients feel empowered to make informed decisions. Wrinkles Schminkles’ survey results reaffirm the need for open conversations and personalised recommendations that prioritise both confidence and skin health.
As the industry moves forward, embracing a client-first approach that respects individual choice, whether through cutting-edge treatments or supportive self-care practices, will be key to navigating the ever-evolving conversation around ageing.
After all, ageing isn’t just about appearance — it’s about confidence, self-love, and embracing the journey in a way that feels authentic. And for Aussie women, navigating that journey may still be complex, but with the right support and professional guidance, the process can be empowering rather than conflicting.
Watch the campaign video below.
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