Jenni Gilbert Our premier event for aesthetics professionals is preparing for its best year yet when it returns to its Darling Harbour home at Sydney’s new International Convention Centre (ICCS), August 26-27.
Beauty Expo Australia, the largest gathering of brands and suppliers in the Australian beauty industry, will inspire visitors with creative education and live demonstrations, as well as hosting the Face2Face Makeup Awards and the Australian leg of the internationally-renowned Nailympia competition, recognising extraordinary creative talent in makeup and nail artistry, respectively.
Popular show features will also return in 2017, including the HUB demonstration stages, as well as a line-up of relevant and independent education especially for beauty professionals.
Beauty brands already confirmed for the event include Dermalogica, Pevonia, Napoleon Perdis, Makeup Cartel, Pelactiv, Lycon Cosmetics, CND nail products, Inglot Cosmetics, Inskin Cosmedics, Eco Tan and many more.
Event Director Julia Erben says: “At three months until the event, we had already surpassed the number of exhibitors of last year’s edition by 20 percent.
“True to its calling, Beauty Expo Australia will once again be the unmatched hub to explore the latest trends and innovations in the industry.
“We know how important it is to our visitors that Beauty Expo creates a seamless, enjoyable experience, which is why we are thrilled to be back in Darling Harbour this year at a world-class venue.
“We know our exhibitors are also very excited to be where all the action is, just a stone’s throw from Sydney’s CBD.”
EXPO EDUCATION
Professionals will have access to three new education passes this year, providing huge value and improved accessibility to the event’s seminars.
The Business Pass will allow access to up to 11 sessions focusing on business for salon owners and managers, while the Professional Skills Pass will allow access to up to nine sessions focusing on techniques in makeup artistry and grooming.
The Dermal/Anti-Ageing Pass has been created especially for those interested in dermal therapy, with access to up to seven sessions on anti-ageing and skincare.
Each pass is priced at $199 early bird or $219 full-price, giving visitors the ability to make the most of Beauty Expo Australia’s unrivalled education offering.
A single session can be booked for $99 early bird or $115 full-price, and a series of special workshops and intimate business sessions will also be available.
Celebrated experts from Australia and around the globe will bring their insights to Beauty Expo Australia, including US makeup artist Donna Mee.
Donna will present a business session on common mistakes made in the beauty industry and how to avoid them; as well as a professional skills session on game-changing makeup tips.
Donna runs a popular makeup academy in the US and her resume of celebrity clients includes Cindy Crawford, Rachel Hunter and Raquel Welch; as well as designers like Christian Dior, Tommy Hilfiger and Valentino.
With demand for stylised brows continuing to surge, Beauty Expo has lined up some of the best brow educators for professionals to hone their skills in brow techniques.
Singapore’s renowned David “Brow” Zhang will come to Sydney for a workshop in micro-blading feather stroke and ombre brows; while Australian brow artist Jazz Pampling and business coach Faye Murray will bring their Business of Brows hands-on workshop to Expo, following a successful Melbourne showcase.
Jazz will also teach a session on how to perfect skills with shaping and styling men’s brows, and a session on beautiful brow colour.
For those interested in broadening their skills with nails, Young Nails will bring global educators to Expo for a four-in-one workshop.
Director of Global Education Tracey Reierso and President Greg Salo will show attendees the latest designs during a two-hour session covering acrylics, high-performance nail polish, one-step gel and a powder coat system.
Firm favourites will also return to Beauty Expo Australia 2017. Celebrated makeup artist Rae Morris will bring her Intimate Date With Rae workshop to Sydney for the first time, following its success in March at Beauty Expo Melbourne.
The workshop is available to just 12 people who can ask Rae their questions about business, beauty and how to make their own success as a makeup artist.
“Come along to ask me anything you want to and I’ll be able to answer you from the heart – it was a really constructive and rewarding workshop in Melbourne so I’m really looking forward to bringing it to Sydney makeup artists too!” says Rae.
With demand for stylised brows continuing to surge, Expo has lined up some of the best brow educators for professionals to hone their skills in brow techniques.
Singapore’s renowned David “Brow’” Zhang will come to Sydney for a session in Microblading for 6D brows, while Australian brow artist Jazz Pampling and business coach Faye Murray will introduce their Business of Brows Bootcamp, following a successful Melbourne showcase.
Jazz will also teach a session on how to perfect skills with shaping and styling men’s brows, and a session on beautiful brow colour.
For skincare professionals, Sarah Hudson will be teaching skin therapists how to harness the rapidly rising male market in a session focusing on the skin men want and how you incorporate this into your clinic.
Dawn Clifford will speak on the business potential of peeling services, and Janine Tait will share her insights on the Slow Beauty movement and dermanutrition.
Speaker and educator Gay Wardle will present a session on hormones and anti-ageing, as well as a session on how to treat the five most common skin conditions today.
For salon, spa and clinic owners and managers, Expo has a fantastic line-up of business educators for 2017 including business guru Julie Piantadosi, who will bring two new sessions to Sydney; branding specialist Ed Kirk; Lisa Conway with her expert salon advice; and business coach Cherie Stokic, of the award-winning Reach Your Summit team.
Trade professionals will have access to three new education packages this year, providing huge value and improved accessibility to the event’s seminars:
The Business Package will allow access to up to 11 sessions focusing on business for salon owners and managers, while the professional skills package will allow access to up to eight sessions focusing on techniques in makeup artistry and grooming.
The Dermal Package has been created especially for those interested in skin therapy, with access to up to eight sessions on anti-ageing and skincare.
Each package is priced at $199 early bird, or $219 full-price, giving visitors the ability to make the most of Beauty Expo Australia’s unrivalled education offering.
A single session can be booked for $99 early bird or $115 full-price, and a series of special workshops and intimate business sessions will also be available
For those interested in broadening their skills with nails, Young Nails will bring global educators to Beauty Expo Australia for a four-in-one workshop.
Director of Global Education Tracey Reierson and President of Young Nails Greg Salo will show attendees the latest designs during a two-hour session covering acrylics, high-performance nail polish, one-step gel and a powder coat system.
Firm favourites will also return to Beauty Expo Australia 2017, with celebrated makeup artist Rae Morris bringing her Intimate Date With Rae session to Sydney for the first time, following its success in March at Beauty Expo Melbourne.
The workshop-style session is available to just 12 people who can ask Rae their questions about business, beauty and how to make their own success as a makeup artist.
“Come along to ask me anything you want to and I’ll be able to answer you from the heart – it was a really constructive and rewarding workshop in Melbourne so I’m really looking forward to bringing it to Sydney makeup artists too!” says Rae.
For skincare professionals, dermal therapist Sarah Hudson will be teaching skin therapists how to harness the rapidly rising male market and how you incorporate this into your clinic, while Dawn Clifford will speak on the business potential of peeling services.
Janine Tait will share her insights on the Slow Beauty movement, and dermanutrition speaker and educator Gay Wardle will present a session on hormones and anti-ageing, as well as a session on how to treat the five most common skin conditions today.
WHAT TO EXPECT ON THE EXPO FLOOR
Among the exceptional exhibitors taking up a weekend residence at the ICCS, Beauty Expo Australia is thrilled to welcome Professional Beauty Solutions (PBS) back to the event this year, where it will showcase all its brands at seven stands.
Visitors can make the most of PBS’ complimentary treatments and visit the stands for free gifts and samples from varied brands, including:
- Youngblood Mineral Cosmetics
- Cherry Blooms eyelash extensions
- Wotnot Facial Wipes
- Sunescape tanning products
- Bestow Beauty
- Pure Fiji
- Dermalux LED
- Image Skincare
- Body Sugaring Australia
Matt Williams, Managing Director of PBS, says: “We are so excited to be returning to Beauty Expo Australia this year. I’ve had a look at the new venue [ICCS] and it is better than anything I have visited worldwide.
“PBS offers 10 amazing professional beauty brands and there is no better place to showcase them all to the industry than at this event.
“Not only will we have everything on display and available to look, touch, and feel; but also the opportunity to try before you buy.
“The venue will also be hosting our annual Passion to Profits education and our Gala Awards Dinner.
“This year’s Beauty Expo cannot be missed – we can’t wait to see you all there.”
Returning to Expo will be popular show features like The HUB stages, dedicated to makeup, grooming, and anti-ageing. The nail hub this year will be home to the Australian leg of the internationally renowned Nailympia competition, with a selection of education for nail artists on the grooming hub.
A full education schedule, exhibitor directory, registration and early bird tickets for Beauty Expo Australia will be available shortly at BEAUTYEXPOAUSTRALIA.COM.AU
