Taneesa Williamson How Cutera is establishing a strong presence in the AU/NZ aesthetic market through its leading aesthetic technology platforms.
2024 has been a milestone year for Cutera ANZ, solidifying its position in the aesthetic industry across Australia and New Zealand. With the remarkable success of AviClear, a revolutionary acne treatment technology, and a year of robust business growth, Cutera ANZ continues to empower clinics with solutions that transform patient outcomes and business success.
AviClear: The paradigm shift in acne treatment
AviClear has emerged as a game-changer for clinics, offering a medication-free, laser-based solution for acne treatment. Clinics across Australia and New Zealand report exceptional results, noting increased client satisfaction and a surge in bookings.
The remarkable reception of AviClear, coupled with the expanding clinic network, highlights the strength of Cutera’s technology and team.
Supported by targeted consumer awareness campaigns and comprehensive clinic training programs, AviClear has elevated patient care and boosted clinic revenue. Dr Shobhan Manoharan highlights its impact: “This device has revolutionised and improved the way we can treat our acne patients. We have waited over 40 years for this, and it’s finally here.”
Empowering clinics with unmatched support
At the heart of Cutera ANZ’s success is its commitment to clinic support and education. The Professional Development Managers (PDMs) play a pivotal role in providing hands-on training, strategic guidance, and tailored marketing resources. This ensures clinics not only integrate AviClear effectively but also maximise their potential to deliver outstanding patient outcomes and grow their businesses.
Building community through the Cutera Collective
2024 also saw the success of the Cutera Collective dinner series, which brought together clinic professionals to share insights, discuss strategies, and celebrate successes.
Looking ahead into 2025
Building on its 2024 achievements, Cutera ANZ has announced an exciting lineup of initiatives for 2025, including:
- AviClear Academy (9–10 February 2025, Westin Melbourne): This hands-on training event will provide clinics with advanced insights into leveraging AviClear technology for optimal patient outcomes.
- Cutera University Clinical Forum (CUCF, 2–4 May 2025, Sofitel Sydney): Returning as a flagship event, CUCF will feature masterclasses, the latest in aesthetic technology, and industry-leading speakers.
- B2C Activation for AviClear (Q1 2025): A consumer-focused campaign to further raise awareness and drive patient demand for AviClear.
- Expansion of the Cutera Collective: More opportunities for clinics to connect, collaborate, and gain inspiration from industry leaders.
- Enhanced Marketing and Support Programs: Clinics can expect expanded tools and resources designed to increase visibility and engagement in the competitive aesthetic market.
Reflecting on the year’s achievements, Jay Cheep, Sales Director of Cutera ANZ, remarked, “The success of AviClear in Australia and New Zealand is a testament to our commitment to innovation and excellence. Our team’s dedication to supporting clinics and delivering transformative solutions has been instrumental in achieving these outstanding results.”
With a strong foundation built in 2024, Cutera ANZ is poised for another year of growth and innovation in 2025. The company remains steadfast in its mission to deliver groundbreaking technology, empower clinics, and improve lives through exceptional patient care.
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