Taneesa Williamson Murad advances their sustainable practices with new serum refills, cutting packaging by up to 85%.
In honor of Earth Month, dermatologist-founded skincare brand Murad is launching new refillable products to help customers minimise waste in their skincare routines.
The serums within the range that come with the refill options are the Retinal ReSculpt Overnight Treatment and Cellular Hydration Barrier Repair Serum, which, by reducing packaging by up to 85%, offers cost savings for consumers.
The initiative adds to Murad’s commitment to blending innovation with sustainability, with the brand planning to expand its refillable product range in 2024, whilst aiming to make all serums refillable in the near future.
“With sustainability and value at the forefront of consumers’ minds today, we’re proud to now offer our science-backed skincare innovations in eco-friendly, cost-saving refillable packaging,” says Paul Schiraldi, CEO of Murad. “It’s been the brand’s life’s mission to help people attain healthier skin. Now, we’re extending that mission to support the health of our planet.”
“In Australia, we are rolling out this refill initiative with our professional partners in clinics nationwide. This exclusive launch demonstrates our commitment to supporting small business partners during challenging market conditions. Murad: Sustainability for business, sustainability for the planet.”
Emma Hindmarsh, GM of Murad Australia.
Available now for Murad skin clinic stockists, with plans to release by September on Murad’s website.
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