Jessica Turner On the eve of the 21st anniversary of the brand in 2016, Alpha-H announces several new retail partnerships with iconic local and international destinations in beauty.
“Given the plethora of choice available within the beauty industry today, it is vitally important that brands have a strong identity and concise, powerful messages to share with consumers,” says Alpha-H Director, Michelle Doherty.
“We’ve had an overwhelmingly positive response this year from our customers, industry followers and retail partners; it truly has been a golden twelve months for the brand and 2016 is already shaping up to be another year of exciting new opportunities and new markets for Alpha-H!”
Launching on January 6th, 2016, Alpha-H will be available in selected stores and online at Marks and Spencer (M&S) Beauty.
The esteemed UK high street chain offers the very best ‘edit’ of the world’s leading luxury and niche beauty brands from Europe and the USA, alongside it’s own globally-sourced M&S signature products. The M&S buying team well regarded for expertly curating brands that offer their customers the very best in each aesthetic category – carefully selected for their efficacy, innovation and originality.
Available with immediate effect, Alpha-H is now stocked at London’s finest Wellbeing Emporium and Pharmacy, John Bell & Croyden which provides customers with the ultimate in bespoke and holistic health solutions, all under one roof.
With experience gained from over 200 years in operation and a global reputation for delivering excellence, innovation, first class products and services – not to mention its location near Harley Street, the UK’s medical centre of excellence – the store celebrated it’s centenary of operation at this location in 2012 and is proud to hold the Royal Warrant. Alpha-H is looking forward to offering new aesthetic services and clinical peels as this burgeoning partnership develops into 2016.
Cosmetics giant Sephora will also be launching Alpha-H in their Sydney and Melbourne stores on the 26th of November, 2015.
Sephora currently features more than 100 of the world’s leading beauty brands and with the addition of Alpha-H, will now offer consumers a range of salon inspired skincare and targeted solutions.
“Sephora is a great platform to reach millions of people who are seeking the best inbeauty, and Alpha-H is proud to be represented on this world-class stage that is unparalleled in Australia,” Michelle adds.
As the brand continues its push into new markets, now available in over 30 countries, in 2015 the proudly Australian-owned and operated, family company was also the recipient of two awards from the UK’s respected Anti-Ageing Beauty Bible, and is also short-listed at the Women’s Health Future 50 Beauty Awards, and at the Pure Beauty Awards, for innovative packaging design.
Michelle adding that the brand’s growth and accolades only serve to aid the professional skincare industry, its therapists and salon owners.
“The launch of Alpha-H into giant platforms such as Sephora will significantly increase brand awareness which will be extremely beneficial for the professional industry.
“Since we are launching with a capsule range, our salons and skin clinics will still have products and professional treatments which are exclusive. Our beauty therapists and brand partners in the UK see the launch of Marks and Spencer as a great opportunity as it adds prestige to the brand”.
