Nadine Dilong Australian skincare brand Skinstitut is celebrating its 10th anniversary with a surge in sales.
Created in 2008 “to fill a gap in the market for highly effective, results orientated, Australian skincare”, the brand has gradually increased its marketshare and achieved 40 percent growth year-on-year from 2016 to 2017.
Skinstitut general manager Nicola Kropach says the record growth is “a profound achievement for Skinstitut as it reaches its tenth year.”
“I am so proud to be associated with Skinstitut in its tenth year as general manager, working alongside our team of dedicated professionals to steer the brand into an enormously promising future,” she says.
“Ten years ago, Skinstitut, shocked the crowded beauty market place in Australia with its out-of-the-box vision and brand values.”
Way ahead of the market, strategists behind Skinstitut had forecast the dramatic retail downturn that was on its way as e-commerce gained momentum, the retail landscape and path to purchase was to change forever.
“They set about positioning the brand as the most accessible cosmedical product in the professional beauty space. This alongside Skinstitut’s impressive high-tech ingredient deck and maximum therapeutic dose of actives propelled the brand out of reach of the competitive set.”
Skinstitut marketing manager Zoe Devine added that all the staff at the company are still “continually thrilled” when they hear directly from customers with stories “of how Skinstitut has transformed their skin and their lives”.
“What I see work best from a brand perspective is the integrity and honesty that Skinstitut possesses and also the need to do things differently,” she says.
“We truly believe that great skin starts from within, this is why we are proud to deliver Australia’s most comprehensive post-graduate training program for Skinstitut stockists.”
“Adding value in the form of education has been pivotal to stockists and consumers alike to differentiate Skinstitut from the rest and elucidate that we are the experts in skin.”
