Taneesa Williamson From its roots in Greece to its presence in Australia, we explore the journey and heritage of Juliette Armand skincare.
The skincare industry is built on a foundation of science, innovation, and addressing individual needs. Juliette Armand, a brand that began in Greece in the early 1990s, is a unique example of how these principles can lead to international recognition. From humble beginnings to a global presence, Juliette Armand’s journey offers insights into the evolution of skincare, driven by both personal necessity and scientific discovery.
Juliette Armand’s story stems from a deeply personal need. In 1992, chemist Loulia Armagou set out to create a sunscreen for her young son, who experienced allergic reactions to existing products. Unable to find a suitable option, she began formulating her own in her kitchen. With the support of her husband Michalis, also a chemist, the family worked together to test and refine their creations, receiving enthusiastic feedback from friends and their extended network.
Encouraged by this success, the couple expanded their efforts, naming the brand “Juliette Armand” as a nod to the elegance of French skincare and Loulia’s own name in French. By 2001, the company was operating out of a dedicated facility in Athens, equipped with laboratories, training rooms, and manufacturing units. Over time, their two sons joined the business, helping to grow its presence locally and internationally.
A holistic approach to skincare
One of Juliette Armand’s distinguishing features is its philosophy of addressing “skin moods” rather than relying solely on traditional skin type classifications. This concept highlights the belief that skin needs vary not only by individual but also due to changing environmental factors, stress, and age.
The brand’s focus on personalised care has led to the development of products that target cellular-level concerns. With over 450 items in its portfolio, the range is divided into professional-use products and retail lines, offering solutions for hydration, age management, sun protection, and more.
Juliette Armand has been particularly noted for its innovative delivery systems, which enhance the efficacy of active ingredients. These include:
- Cross-Linked Hyaluronic Acid, which forms a net-like structure for prolonged hydration.
- Biomimetic Peptides, designed to mimic the body’s natural peptides, aiding collagen production and skin repair.
- Cosmetic Drones, a cutting-edge technology that encapsulates active ingredients for precise delivery to target cells, optimising results by up to 30% compared to traditional methods.
Pioneering science before trends
Long before hyaluronic acid became a buzzword in skincare, Juliette Armand introduced its Hyaluronic Acid Serum in 1996. This early adoption of key active ingredients reflects the brand’s commitment to staying ahead of scientific trends while maintaining accessibility and affordability.
The company’s laboratory continues to develop products tailored to a wide array of concerns, from hydration to pigmentation and beyond. This approach is bolstered by a training-focused ethos, ensuring that the professionals using their products are equipped with the knowledge to deliver optimal results.
Bringing Juliette Armand to Australia
In Australia, Juliette Armand has resonated with professionals seeking a versatile yet effective range of products. The brand’s arrival has coincided with a growing demand for personalised skincare solutions that combine scientific rigour with practical results.
Jessica O’Neill, from Ananta Institute on the Gold Coast, shares her experience:
“We have used Juliette Armand at our institute for 10 years. The product quality is second to none, and the range delivers visible results for clients that are a cut above the rest.”
This feedback underscores the brand’s reputation for reliability, particularly in professional settings where performance is key.
Juliette Armand has remained a family-owned company, which has enabled it to retain a personal touch despite its global reach. The involvement of dermatologists, chemists, and beauty professionals in its growth has ensured that scientific integrity remains central to the brand’s mission.
For Australian professionals and consumers interested in learning more about Juliette Armand’s journey and offerings, visit juliettearmand.com.au
Read our latest issue below:
There are 5 ways you can catch up with SPA+CLINIC
- Our quarterly print magazine, delivered to your door. Subscribe here.
- Our website, which is updated daily with its own completely unique content and breaking news.
- Our weekly newsletter – free to your inbox! Subscribe here.
- Our digital magazine – click here to view previous issues.
- Our social media – see daily updates on our Instagram, Facebook & Linkedin
