Spa+Clinic Team Beauty treatments were once predominantly about pampering clients and making them feel good.
But with rapid advances in skincare and aesthetics device technology, more and more clients are demanding results-orientated services.
Australians continue to spend significant amounts on enhancing their appearance, with non-invasive cosmetic procedures representing one of the highest growth areas in the pursuit to defy ageing and correct once-irrevocable skincare concerns.
So how do you tap into this trend, set a new standard for your clients and find ways to place your business ahead of the competition?
Today you have powerful aesthetic tools to choose from including a variety of active skincare ingredients and technology that enable you to treat a wide range of skin and age concerns with greater confidence. But where to start?
Join the new Dermal Therapy Conference at Beauty Expo 2016 and have the most important question answered: Is transitioning from a traditional beauty salon to a dermal/medi-clinic the right choice for you?
This in-depth full day conference – which will be held on the first day of Expo, Saturday, August 20, at The Sydney Exhibition Centre, Glebe Island – will be expertly led by registered nurse Suzie Hoitink, founder of Clear Complexions and an in-demand authority on a medical approach to healthy skin.
Suzie (below left) will guide you through the key factors that will determine if this sector of the industry is the direction for you.
She will make an introduction about the current state of the industry where beauty and medical merge.
Following this, Suzie (below left) will present a case study from Sarah Hudson (right) – a salon owner who has been in your shoes.
Sarah is the owner of Skin by Sarah Hudson and is highly respected in the field of clinical skin treatments.
Using Sarah’s experience as a guide to what to expect, she will take you through her decision process and the key factors involved in making the transition. This will include:
- The investment required to transition
- Legalities
- Staff and training
- Revenue
- Potential side effects
- How to choose the right equipment and skincare products
Using Sarah’s salon as a best practice example, you will then move into a live demonstration of her favourite technology, giving you a powerful insight into the dermal therapy world and how it works in reality.
The conference will also address how you integrate with a variety of modalities and practitioners to increase the services you can offer to your clients.
What comes next once you have decided this is for you and your salon? Education is a vital component to this journey and you will hear about what you should be considering for you and your staff, and why.
Suzie will end the day with a summary of the latest innovations and trends that your customers are searching for and raving about!
The new opportunity for enhanced salon profitability and results driven menu options for your clients is dermal therapy. Come find out once and for all if this is for you.
Ticket price includes 2-day ticket to Beauty Expo Australia 2016.
WHERE, WHEN: Saturday, August 20, 10am-5pm.
COST: Early Bird $250 (closes Friday, July 8); Full Price $265.
Click here to register and for details for other key features of Beauty Expo Australia 2016.
