Taneesa Williamson A fresh new look for Clear Skincare.
Clear Skincare Clinics, a prominent company in the skin & laser industry, has partnered with BMF and Orchard, leading agencies under the ASX-listed Enero Group, to orchestrate its most extensive rebrand in the last two decades.
The initiative encompasses a comprehensive transformation of the creative platform, visual identity, website, and overall customer experience.
BMF spearheads the campaign with a fresh approach, seeking to redefine beauty standards and foster a new era of self-love and expression.
Simultaneously, Orchard takes the reins in website, steering the digital and customer experience touchpoints toward a more engaging and user-centric direction.
This landmark brand refresh embodies Clear Skincare’s unwavering commitment to assisting Australians and New Zealanders on their journey to self-discovery through the resonant theme, ‘For the Love of Me.’
Gavin Bell, Clear Skincare’s Head of Marketing, expressed enthusiasm about the transformative work, stating, “This is a significant moment for our business, and we couldn’t be more thrilled with the outcome. Clear Skincare has always been passionate about instilling confidence in individuals, and we aim for the entire region to resonate with that sentiment.”
The campaign aligns with Clear Skincare’s core values of simplicity, personalisation, authenticity, and affordability, delivering a brand experience that extends seamlessly from marketing to the customer journey.
Mikaela Crimmins, Head of Strategy at Orchard, emphasised the joy that Clear Skincare imparts, stating, “In the realm of clinic treatments, initiation can be daunting. Clear Skincare, however, brings forth a gentle joy that stems from doing something nice for oneself, free from external judgments. This essence is woven into the brand’s fabric, from its simplicity to its affordability.”
The creative campaign is set to roll out across various channels, including out-of-home (OOH), broadcast video on demand (BVOD), radio, digital platforms, social media, and in-store, ensuring a broad and impactful reach.
Read the latest issue of SPA+CLINIC below:
There are 5 ways you can catch up with SPA+CLINIC
- Our quarterly print magazine, delivered to your door. Subscribe here.
- Our website, which is updated daily with its own completely unique content and breaking news.
- Our weekly newsletter – free to your inbox! Subscribe here.
- Our digital magazine – click here to view previous issues.
- Our social media – see daily updates on our Instagram, Facebook & Linkedin
