Mala McAlpin Times sure have changed throughout the industry over the past couple of decades, and with so many new devices and services constantly being launched into the market, it’s now the total norm to evolve and update your services menu on a regular basis – as opposed to the once-every-blue-moon that it used to be!
So, how best to tell the world that your spa or clinic has introduced a new offering? Here are some things to try:
Flood your social media
Nowadays, there isn’t much of an excuse for this to not be your first priority. You should be posting about your new service at least once per week, but remember to alternate your chosen method of delivery – this should include a mix of text posts or infographics, images of clients during the treatment, before and afters, etc. Don’t be afraid to go hard – as Instagram no longer publishes in chronological order, it can often be difficult for your followers to see all of your posts. Also ensure to post images and treatment videos to your Stories, or even post a live treatment video on Instagram Tv.
Get creative in-clinic
Create some brochures, flyers and signage to display in your clinic or spa. Busy clients that aren’t super active online may miss any digital marketing tactics, and only discover your new treatment once they are already through your doors. Try popping some collateral on nail or brow bars, alongside tea and nibbles trays, or in other unsuspecting places that may pique clients’ interests. And here’s an insider tip – if you’re introducing treatments that require a little discretion, such as female rejuvenation, we hear from clinic owners that signage displayed within the privacy of clinic bathrooms often works rather well!
Throw an event
What better excuse for a party! Your existing (and ideally prospective too!) clients will love to see your new treatment in action for themselves, so why not host an intimate gathering where guests can watch the service carried out on a model before they have to commit to trying it themselves? Throw in a lucky door prize, a discounted treatment voucher, some bubbles and canapes and you have yourself an incredibly enjoyable and, usually rather successful, marketing strategy.
ALL of the digital updates
This should go without saying, but update your website as soon as possible with plenty of info, and share the page on your socials. If you run newsletters, you should also be distributing a dedicated newsletter on the new treatment itself. If you’ve managed to trial the treatment on family and friends prior to your official launch, be sure to include some before and afters, and even some testimonials if you can get your hands on them!
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