Nadine Dilong A business’s website needs to do far more than just “be there”, looking pretty (then again, maybe not!). It has likely cost a lot of money to build and maintain but if it’s not actually helping to make an enterprise thrive it’s just a waste of resources.
“A good website is your spa or clinic’s 24/7 salesperson but it has to be found, as otherwise it is like having thousands of dollars of beautifully designed brochures sitting in the boot of a car,” says Rich Muir, director of Spa Fresh.
“People are online all the time looking for salon, spa and clinic services. You might offer the greatest services in your area, any area, but is your website being found? If so, does it set you apart and make people want to choose you? First impressions – notably the look and functionality of your website and how you market your services – are crucial.”
In fact, research shows that 38 percent of people will stop engaging with a website if the content/layout is unattractive. Spa Fresh specialises in building stunning websites for the aesthetics industry – the company has designed for more than 300 health, beauty and wellness businesses – and offers varying levels of marketing products and advice built into tiered packages to suit a wide range of budgets with its Sassy Web Package System.
It prides itself on creating websites that are profit-generating assets as opposed to “static” platforms that drain funds. Whatever your budget, the packages are highly affordable for the scope of services provided, including custom-designed websites, search engine optimisation, Google Adwords, mobile responsive, online gift vouchers, graphic design promotions, website hosting, newsletter facility, monthly maintenance and ongoing support.
From just requiring a great website to showcase your services to wanting to fill empty chairs/beds in your calendar, Spa Fresh has packages to suit all online requirements.
“We’ve gone from charging our clients $3500 + GST on average for a website (not including hosting, domains, updates nor online marketing) to prices starting from just $37 + GST per month.
“We truly believe they are the most cost-effective way for you to get online, get more clients, and save time and money. Plus, if you want to fill the empty appointments in your calendar, we even have Web Marketing Packs that are actually guaranteed to get more clients. This is called The Platinum Package and Spa Fresh offers a 100 percent money back guarantee on this online marketing system– that’s how confident we are it will work.
“To qualify for the Platinum Package we first offer a simple, no-cost service that will share with you how many people are searching for services like yours in your area and what the `real’ opportunities are to get more clients. We are also the first to say if there is no opportunity. We want to empower businesses to make smart, informed decisions and, even more, to help them boost their client base.
“The monthly packages are broken up into two sections; one for the salon or spa that just wants a website, and the other for those who want to attract more customers. Basically, you can get $5000 worth of services each year for a fraction of the cost. This empowers you to invest more money into growing your business.”
Rich says customers can switch between packs. “We offer great versatility with our packages and many of our clients will start on one and then decide they want to test, say, Google Adwords for a month – with our Traffic Pack they can, and if it doesn’t work for their business we simply go back to the web package. That way if you want to test some marketing to get more clients you can do so without having to spend thousands of dollars. It’s simply a matter of letting us know before your next payment is scheduled.
“And you can cancel at any time. No catch. If you wish to cancel your package within 12 months and take the website to another web host then you simply pay us an agreed amount (depending on the package) and you can keep the website. But we obviously work hard to ensure this does not happen! Especially with the fact that every 24 months you are entitled to a brand new website design for just $199 + GST.
“Everything we do is designed to make your life easier, a one stop, supportive platform for salons, spas and clinics to look and perform their best online.” SPAFRESH.COM.AU
