Taneesa Williamson MECCA Aesthetica and Biologique Recherche join forces to redefine the standard of skincare nationwide.
MECCA Aesthetica is poised to embark on a monumental journey, set to expand its reach nationwide through an exciting partnership with Biologique Recherche. This collaboration marks a significant milestone for both brands, combining MECCA’s commitment to exceptional beauty experiences with Biologique Recherche’s renowned expertise in skincare innovation.
As of this week, MECCA Aesthetica brings its curated selection of Biologique Recherche products and personalised services to aesthetic enthusiasts across the country, offering skin treatments at both MECCA Aesthetica Highpoint, Melbourne, and MECCA George St, Sydney.
We are delighted to be a part of the launch of MECCA’s expansion into the professional treatment space with the launch of MECCA Aesthetica, their standalone skin clinics. It is big news, not only for us as a brand but for the industry as a whole.
MECCA is known for introducing some of the biggest retail beauty brands into the Australian market so to have their expertise focused on the professional treatment space will mean more accessibility and awareness of different facial treatments and clinical modalities. MECCA will be introducing their customer base to the world of advanced skin treatments, customers that perhaps have never ventured into the treatment room or clinic before.
Meghan Horn, Managing Director Biologique Recherche Australia
We caught up with Yasmin Najjar (MECCA Aesthetica Concept Manager) to learn more about the expansion, including what treatments and devices will be included in their launch.
What does MECCA Aesthetica offer?
After 26 years, we understand skin and its intricacies and MECCA Aesthetica brings all of our knowledge together in an environment where we offer clinical skin treatments, efficacious products, and high-tech facials that deliver results for our customers through a skilled and experienced team of dermal therapists.
Home to world-class trained experts and brands, MECCA Aesthetica provides a bespoke approach to curating fully integrated, in-clinic and at-home programs for customers that help to demystify the world of high-performance skincare and treatments.
Will they be standalone locations or additions to existing MECCA stores?
There is currently one MECCA Aesthetica clinic, at Highpoint Shopping Centre in Melbourne, which was our first-ever concept-led destination that opened in December 2021. Looking ahead, we are planning on expanding with more standalone clinics, as well as bringing the Aesthetica concept in-store, through opening clinics within our store footprint, including our upcoming Bourke Street flagship in Melbourne.
What will be sold, i.e. just skincare? Are the brands different to what’s available at MECCA stores?
MECCA Aesthetica’s priority is to offer clinical skincare treatments and ensure we are addressing customers’ skin concerns by educating and empowering them to understand how they can best look after their skin both in the Aesthetica clinic and at home. Aesthetica offers a curated edit of high-performance, scientifically backed skincare brands that allow customers to continue their skincare journey at home between treatments.
MECCA has also recently launched the luxury French skincare brand Biologique Recherche exclusively at MECCA Aesthetica. Customers can book a Skin Instant Consultation using Biologique Recherche’s unique Skin Instant Lab© technology used for analysing, diagnosing and prescribing products and treatments, and then shop the Biologique Recherche product offering following their diagnosis or book a completely customised facial, which includes professional use products that aren’t available for purchase.
What treatments and devices will be offered?
MECCA Aesthetica have recently released a brand-new skin treatment menu, as we are constantly looking at ways to advance the technology and treatments we use to treat different skin types, ages, stages and phases. From rejuvenating and soothing LED light therapy to active peels, VISIA skin analysis lymphatic massage, laser treatments using fractional laser technology and micro-needing, all treatments are delivered by MECCA Aesthetica’s expert team of dermal therapists.
The new offering also includes MECCA Exclusive Treatments, which are highly personalised, unique facials you won’t see anywhere else, created exclusively for MECCA Aesthetica in collaboration with our most advanced skincare brands including Augustinus Bader, Dr Dennis Gross & Dr Barbara Sturm and now Biologique Recherche.
MECCA Aesthetica also offers a range of customised, clinical treatments that are tiered into three tailored options to simplify your skin journey, each one combining world-leading aesthetic technology and powerful ingredients to deliver results.
Will the cost of treatments be redeemable on products?
The cost of treatments is not redeemable on products.
Will everyone performing treatments have a dermal degree?
All of MECCA’s highly skilled and experienced dermal therapists at Aesthetica have completed a dermal degree.
How will MECCA Aesthetica differ from going to a skin clinic or medispa?
We classify MECCA Aesthetica as a skin clinic; however, we deliver the customer experience in the MECCA way. Aesthetica takes a thoughtful approach to beauty delivered by a team of highly trained, highly skilled, passionate, friendly and knowledgeable MECCA dermal therapists that get personal and serve with honesty and heart.
As customers already come to MECCA for trend, performance, and luxury skincare products, we want to offer our customers the next step in their skincare routines, being clinical, efficacious, high-tech treatments that deliver results, because we know changing how someone feels about their skin can transform their life.
MECCA always take an education-first approach and aims to demystify and put knowledge in the hands of the customer, and our approach is no different with MECCA Aesthetica, we want to demystify the technology, ingredients and products used within treatments, making it easy for customers to understand the science behind skincare.
We are also in the unique position in that we have a direct partnership with globally renowned skincare brands, practicing dermatologists and medical professionals who deliver best-in-class treatments within their clinics around the world, with whom we work closely to ensure we are bringing best-in-class techniques and innovations to our customers at Aesthetica.
Will you offer injectables?
At MECCA Aesthetica, we pride ourselves on being all about the customer, and ensuring we can provide a full-service offering and experience, as injectables are a highly sought-after beauty treatment in many customers’ treatment regimes, this is something we will be looking into providing for our Aesthetica customers in the future.
Where and when exactly will you open more MECCA Aestheticas?
Our first MECCA Aesthetica clinic opened its doors in December 2021. However, we are excited to offer our customers a brand-new Aesthetica clinic which will open inside our new Bourke St Flagship store in Melbourne in 2024.
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