Stephanie McLean You’ve probably been ghosted by a patient, but are you doing the same to the brands that work hard to support you? Gareth Pepper would like you to reflect on your own behaviour.
You have a client booked for a treatment at your clinic. You’ve spent a significant amount of time on the phone, passionately pitching your services, detailing the benefits of your treatments, and emphasising the value of your clinic. You’re confident they’re ready to make a meaningful investment in a treatment package – an investment that would not only benefit them but also help you cover your clinic’s overheads.
Now, imagine the disappointment when this client doesn’t show up. No calls, no messages – just complete silence. You’ve been ghosted.
Unfortunately, this scenario is all too familiar to businesses in the medical and aesthetic industry. Many of the top companies in this field, including those pioneering new technologies and revolutionary treatments, are often on the receiving end of the same unresponsiveness from clinic owners and their representatives.
The Industry at a Glance
In the world of medical and aesthetic treatments, numerous companies are tirelessly developing the latest technologies and products. Their mission is to enhance the well-being of patients while providing clinic owners with cutting-edge tools to improve their practice. These companies pour vast resources into research, development, and regulatory compliance, ensuring their products meet the highest standards before reaching the market.
But just like clinics, these companies face significant pressures. They have large overheads, operational costs, and other key obligations. Despite these challenges, they remain steadfast in their commitment to delivering top-quality products and services to clinics, working hard to maintain a high standard in the industry.
The Importance of Strong Partnerships
For continued innovation and growth in the medical and aesthetic fields, collaboration between these companies and clinic owners is essential. Clinic owners are critical partners in bringing new treatments and technologies to the public. Together, they play a pivotal role in pushing the industry forward.
Unfortunately, there has been a troubling rise in ‘ghosting behaviour’ from clinic owners and their teams, even at the most basic levels of communication. It’s ironic, and even disheartening, to see those who have experienced ghosting themselves repeat this behaviour towards their industry partners.
Communication Is Key in Challenging Times
We recognise the financial pressures and uncertainties many clinics face today. It’s a difficult environment for everyone. But in these challenging times, transparency and communication are more important than ever. It’s okay to ask for more time to make a decision. It’s okay to decline an offer or explain why plans have changed. Honest communication allows all parties to move forward in a constructive manner.
Successful clinics around the world understand the value of maintaining strong relationships with their sales representatives and industry partners. These relationships are more than just transactional; they’re crucial to a clinic’s ongoing success. Staying connected with industry partners means staying informed about the latest technologies, market trends, and new techniques – elements that can make a significant difference in a clinic’s competitiveness.
A Collective Industry Challenge
This issue of unresponsiveness is not unique to any one company. Many businesses in the medical and aesthetic industry are experiencing the same frustrations. As a relatively small and interconnected field, we have the chance to create a culture of cooperation, understanding, and professionalism. With new regulations and rapidly changing market conditions, maintaining open lines of communication is vital for everyone involved.
Even if we don’t have the perfect solution for your needs at this moment, we are always innovating and evolving. The right product or technology for your clinic may be just around the corner. By keeping the lines of communication open, we can work towards building lasting relationships that will benefit both your clinic and the broader industry in the long run.
Moving Forward Together
In an industry as dynamic and competitive as ours, mutual respect and understanding are key to thriving. Let’s commit to maintaining professionalism and open communication. Together, we can overcome challenges, foster innovation, and ensure that the medical and aesthetic fields continue to advance. By working hand-in-hand, we can all achieve greater success.
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