Taneesa Williamson [Featured image left to right: CEO MediAesthetics Wesfarmers Health, Martin Perleman; Head of Clinical, Emma Rahe; GM Aesthetics, Cherie Cleland; General Manager Commercial & Growth, Josh Lawson]
SPA+CLINIC’s Partnership Director Kym Cowper shares how the Wesfarmers Group led an inspiring event with a holistic approach to navigating change and innovation in aesthetics:
The MediAesthetics Cosmetic Conference, held on the 4th and 5th of August 2024 at the Sofitel Brisbane, brought together over 200 registered nurses from SILK Laser Clinics, Australian Skin Clinics, Clear Skincare Clinics, and Eden Laser Clinics. This exclusive event offered a unique platform for networking and knowledge exchange among industry professionals, showcasing the latest advancements in aesthetic practices.
The conference’s theme centered on navigating change in the beauty industry, including mergers and acquisitions (M&A), expansion, and consolidation, while maintaining a strong focus on patient safety, comfort, and continuity for franchise partners.
Keynote Speakers and Highlights
The event featured an impressive lineup of international Key Opinion Leaders, including:
- Dr. Vandana Chatrath, Dermatologist, New Delhi, India
- Dr. Priyanka Chadha, Plastic Surgery Doctor, United Kingdom
- Dr. Nabila Azib, Plastic, Reconstructive and Aesthetic Surgeon, Morocco
- Dr. Scott Allison, Cosmetic Physician, Australia
These experts shared invaluable insights into evidence-based practices and the importance of personalised care in aesthetic medicine. They covered various techniques, from eyebrow shaping to facial rejuvenation, emphasising how tailored approaches can enhance patient satisfaction and outcomes.
A special highlight was the keynote address by Chelsea Pottenger, who inspired the crowd with her vulnerability and practical tools for managing change. Her session resonated deeply with attendees, providing them with actionable strategies to implement in their professional lives.
Industry Insights and Strategic Focus
The conference underscored the significance of a holistic approach that prioritizes clinical evidence alongside personalised care. Discussions revolved around the challenges and opportunities within the industry, particularly in light of the increasing trend towards M&A and the consolidation of brands. Speakers highlighted the importance of maintaining leadership continuity and stability during such transitions, reassuring franchise partners and ensuring a seamless integration process.
In an exclusive interview, CEO MediAesthetics Wesfarmers Health, Martin Perleman and General Manager Commercial & Growth, Josh Lawson shared their perspectives on the current state of the industry and the future trajectory of MediAesthetics. They emphasised the critical role of leadership in navigating change, retaining talent, and bringing teams together.
Their insights provided a roadmap for success, particularly in a landscape marked by rapid innovation and evolving consumer expectations, we learned from Cherie Cleland, GM Aesthetics that the portfolio which includes SILK Laser Clinics Australia, Clearskincare Clinics, Australian Skin Clinics and Eden Laser clinics have a heritage or long staff retention and nurses are encouraged, and nurtured to build their own business with the support of the management team and the family of fellow franchisee owners.
Sponsors and Support
The conference’s success was bolstered by the generous support of sponsors, including Allergan Aesthetics, Teoxane, Galderma, and Dermocosmetica. These partners played a pivotal role in making the event possible, demonstrating their commitment to advancing the field of aesthetics.
Looking Ahead: A Unified Future
As the MediAesthetics brands continue to come together under the umbrella of Westfarmers Health, the conference marked a significant step towards a unified future. The event reinforced the need for strategic consolidation, with a focus on the strongest brands in each market.
It also highlighted the importance of continuous professional development (CPD) for nurses and beauty therapists, ensuring they remain at the forefront of industry advancements.
Action Items and Next Steps
- Review branding and marketing strategies across clinics to consolidate where there is overlap.
- Continue renovating and improving clinics while focusing marketing dollars on the strongest brands in each local market.
- Scope out facilities for upcoming medical conferences and events.
Overall, the Westfarmers Health MediAesthetics Conference 2024 provided a comprehensive overview of the challenges and opportunities in the medical aesthetics industry, paving the way for future growth and innovation.
The event affirmed the importance of a balanced approach that marries clinical expertise with personalised care, ensuring that the Aesthetic industry continues to evolve in a way that benefits both practitioners and clients alike.
See some photos of the action packed conference below:
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