Sarah Mourtos We have high expectations when it comes to skincare, but what about makeup? Couleur Caramel is about to raise the bar for professional cosmetics in Australia.
As a skin professional, you know that a good skincare regime often doesn’t end with the SPF, but with the makeup that is applied on top of it. Needless to say, some foundations and other colour cosmetics can counteract the efficacy of skincare by clogging pores or irritating skin. Offering a safe, skin-friendly alternative at your clinics is therefore imperative to a complete skin journey.
The relevance of eco-credentials
But more than just being good for the skin, people are increasingly aware of eco-credentials and buying products that don’t harm the planet. Words like ‘organic’ and ‘sustainable’ are on everyone’s lips, so offering a makeup range that is not only giving your clients beautiful results, but also helps the environment can be a real point of difference in 2021.
Introducing, Couleur Caramel, the pioneering brand of professional-quality organic makeup, setting itself apart with its unwavering values and a unique, innovative range offering an unrivalled choice of shades and textures. Founded in France in 2002, Couleur Caramel uses natural plant-based ingredients derived from organic farming or biotechnology and never tests on animals. In fact, the brand contributed to the drafting of the 2004 law which now prohibits cosmetic testing on animals in Europe.
Biodegradable packaging that looks good
Certified by Ecocert and Qualité France, Couleur Caramel developed new packaging using Polylactic Acid (PLA) and Forest Stewardship Council-certified wood. PLA is a bioplastic derived from the natural fermentation of non-transgenic corn starch. It is fully biodegradable and can also be recycled or used as compost. Minimising waste was not enough for the brand; they have been taking their social responsibility a step further by partnering with six associations including the WWF and handicap international, who are given five per cent of the annual net profit. By buying a Couleur Caramel product, your clients can therefore actively support a good cause.
High quality ingredients
The use of natural and organic biomimetic active ingredients in the makeup formulas enhances their medicinal and skincare effect. The large range includes foundations, powders, primers, eye makeup, lip colours, nail polish, and even brushes. Active ingredients, such as organic argan oil and hyaluronic acid in some of the foundations, or organic acacia gum in the mascaras means your clients aren’t undoing all the good work of their skincare, but they’re continuing to nurture their skin with their colour cosmetics.
The #1 organic makeup in France is now launching in Australia, exclusively distributed by True Solutions. Couleur Caramel Marketing Manager, Ashleigh Scott, says she is excited about the launch of such a wonderful brand.
“We are excited to introduce Couleur Caramel, the #1 Organic Colour Cosmetics brand in France, and feel it will be a great fit for our customers. It will present tremendous opportunity in the Australian market with its focus on sustainability and Wellness.”
For more information and to become a stockist of Couleur Caramel, visit www.true-solutions.com.au
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