Mala McAlpin While the booming popularity of the sheet mask continues, there’s a new variety on the market that is causing quite the stir, and rather a lot of excitement amongst soon-to-be mothers.
In a recent online beauty tutorial, Victoria’s Secret model Lily Aldridge admitted to using a specially designed sheet mask for her growing tummy, as she is currently 8 months pregnant.
The brand in question is Hatch Mama, a US-based maternity fashion brand. Their newly launched Stretch Mark Minimizing Sheet Mask is large enough to drape over swollen bellies and infused with botanicals to both reduce stretch marks during pregnancy and soften inflamed scar tissue post-partum. The ingredients list includes Aloe Vera, Propolis, hydrolysed collagen and sunflower seed oil to name a few.
Since being given the tick of approval by the global supermodel, the Hatch Mama mask has been seen blowing up both social and traditional media, including Australian titles – despite the fact that sadly, the mask is not currently available for international shipping. However, with such a focus around the benefits of belly pampering, if you’re a spa that offers pregnancy services, now may be a great time to take advantage of that spotlight by offering your own pregnancy belly facials?
Tummy facials for pregnant women can offer a range of benefits, both physical and mental, that leave mums-to-be feeling nurtured and looked after as opposed to neglected and worried about the potential side effects of treatments. Here are some of the top reasons to love a bit of tummy TLC:
Stress reduction – not to be underestimated, this is likely to be the most highly appreciated benefit of any spa treatment for upcoming mums!
Soothes irritation – as a swollen tummy can easily become dry, itching and irritating for expectant mothers, soothing the skin with a gentle cleanse and/or exfoliation can come as a big relief.
Improve elasticity – providing a surge of moisture to skin under stress will allow it to stretch more slowly and healthily and reduce the changes of tissue tears causing scarring. Nourishing masks and deep moisturising creams across the tummy can do wonders.
Reduce scarring – you can aid in reducing scarring that has already occurred using healing products such as those containing Vitamin E or B, and assist in reducing excess collagen build up around new stretch marks using gentle massage techniques.
Just be sure to rule out the following during pregnancy treatments:
- Essential oils
- Vitamin A
- Saunas
- Peels
- Laser
- Hot stones
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