Mala McAlpin Just 2 weeks to go until BEAUTY & SPA Insiders – SPA+CLINIC’s first ever industry event, co-hosted alongside Professional Beauty. The event will be a unique summit for spa, salon and clinic practitioners and business owners alike, with inspiring topics and a fresh, interactive platform unlike any other. Registrations are still open and tickets start at just $395.
The programme is available online, where you will find a stellar line-up of industry speakers, and we wanted to give you the chance to get to know them a little better before seeing them grace our summit stage.
Sharyn Smith, from Social Soup, will be speaking on the topic Are Influencers Worth Investing In?
Sharyn Smith is CEO of Social Soup the leading Social Influence Agency across Australia and NZ. Sharyn is passionate about helping leading brands succeed in a consumer-led marketing environment by connecting them to Social Soup’s 170,000-strong community of influencers. Social Soup believe creating meaningful partnerships between influencers and brands produces the most impactful positive influence. Sharyn has also led the charge for measurement in Influencer Marketing and recently partnered with Quantium to provide the most advanced measurement system.
Sharyn has produced award winning campaigns for brands such as PayPal, Coca-Cola, Unilever, CUB, Dyson, Woolworths, Nestle, L’Oréal and P&G. Sharyn is an experienced lecturer, public speaker and authority on Influence, Social Media, Word of Mouth and Advocacy. Her company Social Soup is a BRW Fast Starter and winner of the Telstra Business Awards People’s Choice.
Tell us why you’re looking forward to speaking at BEAUTY & SPA Insiders
I’m looking forward to educating a new industry about the power of integrating influencer marketing into their business strategy
Tell us your daily routine in a nutshell
I generally get up at 5:30am and will do some meditation for 20 mins. 20 mins of reading/researching articles and tapping into the industry. 45 mins of exercise – running or going to the gym. Then time to have a shower and get ready for the day. I’ve developed a VERY speedy beauty routine and often you will see me in a ponytail. I’m a lover of dry shampoo, quick and easy make-up application and do my best to look good in the shortest amount of time possible.
How did you discover your career passion?
I really fell into this area after I started another business and then ended up using a lot of my previous experience and study I didn’t think I’d ever use (Engineering, sociology).
Who is your favourite beauty icon and why?
I really like Zoe Foster-Blake – she is real, genuine, no fuss and is killing it right now with her Go-to skincare range.
Who has been a mentor for you throughout your career?
I don’t have one particular mentor, I’ve had many along the way. My husband has always been an amazing voice of reason and kept me sane but I am obsessed with podcasts so I’d like to think I have many mentors now that I can tap into at any time. I particularly like Reid Hoffman and the Masters of Scale.
Where do you see yourself in 5 years?
I’ll still be running Social Soup but also running a number of other businesses I’m working on along with investing in sustainable and positive businesses.
What’s the best piece of advice you’ve ever received?
Take it seriously but not too seriously, you will NEVER wish you worked more when you are on your death bed.
What is your top tip for separating business and pleasure?
Don’t but keep it all in perspective.
What do you do to get motivated?
I need time alone to get motivated. I’m a naturally introverted person who gets energy from time to reflect and think.
If you were a car, what kind would you be and why?
I’d like to think I’d be a Tesla – Future proof, adaptable and thinking about a sustainable world (and a little bit cool looking)
Your favourite quote?
In life your attitude determines your altitude.
