Jessica Frost Trendalytics have released the skincare ingredient trends set to make a splash next year.
It’s hard to accept but 2022 is just four months away meaning it’s time to start planning for the new year. Staying up-to-date with the most searched procedures and trending ingredients can help you get prepared for client enquiries and make sure you have the products they’ll be looking for in stock.
Trendalytics use their proprietary algorithm to determine which ingredients should be on your radar for 2022 based on search popularity and engagement on social media. Here’s the top 10…
1. Chlorophyll
You can thank TikTok for the resurgence of inky green liquid chlorophyll. The wellness supplement became a viral trend as TikTokers looked to it for its supposed immune boosting, liver detoxing and skin loving benefits. Searches are up 317% on last year and its continued growth in popularity suggests interest in chlorophyll isn’t going away anytime soon.
2. Postbiotics
Pre and probiotics have had their time in the spotlight. Now it’s time for postbiotics to make its way onto our beauty shelves. Unlike prebiotics and probiotics, postbiotics have become popularised in topical form thanks to skincare products that highlight their ability to reduce inflammation, protect against pollution and strengthen the skin microbiome. Searches are up 228% on last year.
3. Pyrrolidone Carboxylic Acid (PCA)
The skincare industry loves an acid that comes with an acronym (think AHA, BHA, PHA, HA… you get the drift). The latest to rise to the ranks in popularity is pyrrolidone carboxylic acid (PCA). Derived from amino acids, PCA is a natural moisture factor and naturally occurring component of human skin. It’s used to help attract moisture from the air to maintain hydration in the skin. Searches are up 122% on last year.
4. Bakuchiol
Often dubbed as a retinol alternative or ‘plant-based retinol’, bakuchiol has been gaining popularity over the past year and its surge is set to continue. Searches for the antioxidant ingredient that’s found in the psoralea corylifolia plant are up 102% on last year. It’s great for skin types who can’t handle stronger retinol options and for women who are pregnant or breastfeeding.
5. Winter Cherry
Winter cherry, also known as ashwagandha or Indian ginseng, is an antioxidant-rich plant that has been used in Ayurvedic medicine for over 4,000 years. The potent herb is being used both in skincare and oral supplements to help prevent hyperpigmentation, fine lines, and uneven skin. Searches are up 100% on last year.
6. Volcanic Ash
Evolving from the popularity of charcoal mask and oil-absorbing pore strips, volcanic ash is being championed for its ‘purifying’ and ‘detoxifying’ properties. It’s rich in antibacterial minerals and has exfoliating benefits that make it great for oily and acne-prone skins. It averages 15k weekly searches, which is an increase of 62% on last year.
7. Makgeolli
Taking cues from ancient East Asian rituals, Makgeolli is gaining popularity as both a topical skincare treatment and supplement. It’s a brewed rice wine, made of rice, water and nuruk, which is a fermentation starter. The natural rice extract can be used topically to nourish the skin and help prevent the formation of age spots. When ingested, one bottle of makgeolli contains as many probiotics as 100 cups of yogurt and is full of amino acids and vitamin B. Searches are up 50% on last year and social engagement is up 4000%
8. Tulip
Botanical beauty is undoubtedly having a moment yet tulip is an ingredient only just now beginning to be paid attention. Tulips contain high levels of growth factors along with a hormone called auxion. Combined, these promote cell regeneration to repair and grow tissues throughout the body. It’s also a great humectant. Searches are up 23% on last year averaging 228K searches a week.
9. CBD
Cannabidiol (CBD) has seen incredible growth in overseas markets that’s only set to continue. From its potent antioxidant properties to studies that show it helps to reduce pain and inflammation, it is loved as both a topical and ingestible ingredient. At the start of 2021, CBD became available to Aussies in low doses as an over-the-counter option. Stronger products are still only accessible via prescription. Searches are up a modest 11% however that equates to an average of 344k weekly searches.
10. Probiotics
Unlike postbiotics that have become popular in skincare, probiotics have remained a popular choice as a supplement with interest set to continue into next year. Probiotics induce the production of healthy ceramides, which create a barrier to protect the skin from environmental damage and irritation, and lock in moisture. Social engagement is up 85% on last year and 200k weekly searches puts it 8% up.
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