Nadine Dilong Have you called your suppliers yet?
With most aesthetic businesses now shut down, the uncertainty of how salons, spas, clinics, and beauty professionals in general will be able to keep their business going is front of mind. As we all figure out a ‘new normal’ and ways to treat clients remotely, it is important to be kind and supportive and help each other out where we can.
Among all of the bad news, most of you have experienced kind gestures from your clients and your community in recent days, and we are happy to report that many professionals skincare, equipment and device companies have come up with ways to help stockists through the next few months. So if you haven’t already done so, call your suppliers and see what they are doing to make life a little bit easier for you. We’ve reached out to several brands to hear about their initiatives, and as expected, they are here to support you:
Waterlily
“We have called all of our spa and salon partners to personally reassure them of our commitment and have felt a real sense of optimism. There is a group feeling that even though our economy is suffering, we understand the priceless value of our health and that it is our wellness we are protecting.
For those spa and salon partners able to continue through online channels, we have created compelling and generous Gift with Purchase offers with flexible retail buy-ins. To ensure these can be seamlessly and effectively implemented we have created the online assets including video to activate the campaigns. We will continue to create ongoing content and offers.” – Michelle Reeve, Founder Waterlily.
Cutera
“In order to support our customers as they navigate this very difficult path, Cutera is offering an educational focus to best help equip customers to prosper when normality returns. These on-line educational initiatives will consist of:
- Cutera University e-Learning
- Marketing & Social Media Recovery Plan to help set clinics up for success once this dark period of uncertainty begins to alleviate
- Expert advice on how clinics can take advantage of the recently announced Govt stimulus package and optimise lender willingness to offer favorable terms
- Laser Technology education to best equip clinics to use their current technologies to their fullest potential
- Unprecedented deal and pricing flexibility to facilitate the adoption of new technology for those interested in exploring new technology
“If any level of optimism can be taken from the current crisis it is that the Australian psyche is one of resilience and community spirit. We all live in hope that, at some stage in the near future, the spread of Covid-19 will be manageable allowing business and daily life to resume some level of normality.
Whilst we all need to manage the current circumstances we find ourselves in the best way we can for the safety of our families and our employees, we also need to be mindful of the need to adapt to the new world and keep one eye on what the future will look like once clinic doors reopen and patients return seeking services. Clinics who use this enforced downtime as an opportunity to invest in educating themselves and their staff, set a plan for the future and possibly consider how to take full advantage of the Govt stimulus and favorable borrowing conditions may be best equipped to recover quickest on the other side of this crisis. My team and I at Cutera will be here to support all of our customers in any way we possibly can.” –Brett Elliott, Country Manager Cutera Australia & New Zealand
is Clinical via High Tech Medical
is Clinical is putting on a Virtual Advanced Seminar for the popular skincare brand’s official launch into the Australian market. The free event will be available to stream between April 3-6 and will include speakers, such as Dr Charlene DeHaven and Dr Tahl Humes. Register here.
“We are also continuing to push hard with our PR efforts, despite the disappointment of having to postpone our Official Australian Launch event this week, with the goal of when our clinics are back to work we will have great coverage coming out to support them. We are also hard at work creating some innovative marketing support programs to help clinics build sales and future referrals even while they are closed.” – Dan O’Donnell, Marketing Manager High Tech Medical
Spa Vision
“As we all enter a new reality, we wanted you, our clients, to know that we are here for you. We understand that a lot of plans will be put on hold for now while we all adjust.
However, as time moves on, some of you will be using your spare hours to plan for the future – whether this be catching up on maintenance or planning future projects. So, we wanted to let you know how we can help. For maintenance, we can assist you with the supply of parts, digital manuals and telephone support and advice.
For now, our supply chain remains strong and whilst we know there may be challenges ahead we have a great infrastructure in place and we are not reliant on any one supplier or logistics company. So, whether you are an independent spa or salon, a destination spa, cruise ship or resort, an interior designer or architect, procurement company or consultant – we are here for you.” – Neil Owen, Director Spa Vision
Candela
“Our aim is to continue to provide seamless training and education despite the disruptions. Safety is always our number one priority and with that in mind, we will move our training to an online forum, using video conferencing. We have also organised live webinars in the coming months ahead with Key Opinion Leaders and Industry Professionals. Please check our website https://candelamedical.com/au/events/webinars for more information and to register your interest.
We are tremendously grateful to the global community of health care professionals, local governments and first responders for being at the forefront of containment efforts and for the dedication and courage they demonstrate daily. Our hearts go out to those affected across the world.” – Mathew Green, Managing Director Candela
Shortcuts
“At Shortcuts, we have set up an online Resource Hub for anyone in the industry to access. It has a range of articles, a communication kit full of email, SMS and social media templates as well as helpful How To videos. There’s nothing that is restricted for Shortcuts users only, we’re making it a resource for anyone to access. It’s a live hub that we are updating daily and can be accessed here: https://www.shortcuts.com.au/covid19/ ” – Clea Harbison, Marketing Manager Shortcuts ANZ
Spring Spa Wear
Leanne Spring, Founder of Spring Spa Wear says she realises that this is not the time to sell products to her clients. Instead, she is focusing on “sending love and being here in the wings for them.” Her and her team have sent out an e-mail to her database with suggestions on how to use your time productively while you’re closed.
“Although chaos is the current norm, we encourage you to keep yourself busy and try not to become overwhelmed by what is currently out of our control. Use this time to go back to the basics, connect with your online community and revisit all those elements of your business that make you love what you do.
Nevertheless, while it’s important to take care of our businesses, we also need to take care of ourselves. If business and admin is not a priority now, we encourage you to take a break and indulge in some self-care. COVID-19 is affecting all of us, so know that you’re not alone, and that we’re all going to get through this together.” – Leanne Spring, Founder Spring Spa Wear
The Healthy Chef
The Healthy Chef team will continue to share nutritional information, delicious recipes and tips to help you and your customers feel empowered. They encourage you to share their wellness blogs with your communities to provide them with the tools they need right now to stay healthy and calm, for example these Immune-Boosting Recipes to make at home, and these tips on how to stay healthy.
“To our valued stockists, The Healthy Chef team continues to be committed to providing you with your Healthy Chef pure wellness + beauty supplements. We are thinking of you during this difficult time and doing all we can to ensure the safety of your product and the timely delivery of your orders. Team Healthy Chef is open and here to answer your calls, emails and online chat queries and wishes you the best of health and kindness! Love Teresa xxx” – Teresa Cutter, Founder and Director The Healthy Chef
INSKIN Cosmedics
INSKIN Cosmedics is “keeping retail open” by providing each of their stockists with a unique clinic code, encouraging them to share it with their client base. “We’re transforming our website and marketing efforts to act on your behalf. In the next 24 hours your BDM will be in touch with a dedicated ‘Clinic Code’ which your clients can use to place orders via the www.inskincosmedics.com or www.ocosmedics.com website. When an order is placed, they’ll be asked to enter your Clinic Code after which INSKIN will pick, pack and dispatch their order direct to their doors. As the nominated clinic you’ll receive a credit of the wholesale amount minus a handling fee.
We wholeheartedly believe that what we do today will determine who we are tomorrow and as such have made several adjustments effective immediately to ensure that until this phase passes (and it will) healthy skin and healthy business can continue as best it can. While our doors may be closed our businesses are not, INSKIN COSMEDICS has always proudly partnered you in your dreams and that will not change though the way we do business right now will.” – Maria Enna-Cocciolone, Founder INSKIN Cosmedics
