Jessica Frost Entering a fast growing and complicated market, Maeraki are on a mission to make luxury nutritional supplements effective and accessible.
Beauty from within is a hot topic and you’d be hard pressed to find a skin aficionado who hasn’t scooped a powder or two into their morning smoothie. But with such rapid growth in the market, messaging is getting more confusing and inferior quality products are being toted as heroes.
Australian brand, Maeraki, are hoping to change that with their high-quality nutritional beauty supplements. Made from 100% natural ingredients, they’re designed to deliver nutrients at levels that actually impact your gut and skin health. And they’re doing it all without the hefty price tags that others are pushing.
We chatted to founder and CEO, Claire Lim, to learn more about this up and coming brand.
Where did the name Maeraki come from?
CL: The word Maeraki is inspired by the Greek word Meraki, which means to do something with soul, creativity or love; to put something of yourself in your work.
The meaning resonates strongly with the team’s values as. Everyone that was involved in making the products is passionate and driven to create something that is truly meaningful to the consumers.
What was the inspiration behind the brand?
CL: The team behind Maeraki have always been firm believers in the concept of natural nutrition and that beauty starts from within.
Our team have been exploring natural supplements for more than 10 years. And, after personal struggles with health issues, we were seeing and feeling the differences our health and natural beauty by fixing our gut from within.
We also realise the market is very fragmented with separate supplements for a specific aid, rather than combined solutions. Then, when you find better products, they’re too expensive for consumers to take on a regular basis at the right dosage.
So, our team at Maeraki set out to make luxury supplements affordable.
How is Maeraki different from other brands?
CL: At Maeraki, we hold firmly to our three core philosophies when creating the products:
- Only premium clean ingredients are used
- Our products are 100% natural
- Optimal potency with synergising ingredients
We’re able to achieve the key nutrients required to target concerns purely using wholefood sources without any synthetic nutrients. We want our customers to receive the same benefits they would when consuming whole foods.
Except with Maeraki, they’re getting them in an optimal dosage which is typically difficult to obtain from normal daily dietary intake.
For example, our Radiance contains one of the highest concentrations of marine collagen on the market at 8000mg of collagen per serve. In addition, we also include synergising ingredients such Vitamin C, Lycopene and Aloe Vera. These contribute to the natural collagen formation in our body while encouraging the body to heal itself.
Can you tell us how your two key products, the Harmony and Radiance supplements came about?
CL: Our Harmony and Radiance powders complement each other to provide a holistic beauty approach to nourish our body from the inside out.
Radiance was born from the concept of using one of the most scientifically researched ingredients essential for beauty, marine collagen.
As a founder, I’ve been taking marine collagen for more than 10 years, having seen and felt the impact it can have on me. At my age, I don’t have any acne, wrinkles or pigmentation as I’ve never been a person to put on any concealer or foundation.
However, my personal experience has made me realise that marine collagen is expensive and the dosages are not optimal to deliver results. We’ve also found that taking marine collagen with other synergising ingredients make the benefits more optimal.
Our Radiance is unique as we have added Vitamin C naturally derived from fruits and also lycopene and aloe vera, both of which are very potent antioxidants which help with signs of ageing and healing.
At Maeraki, we also believe gut health plays an important role in providing a holistic approach to our overall beauty needs. Gut health can affect many things in our body including our skin. Enter Harmony, our answer for this. It’s a bio fermented blend that undergoes a multi staged natural fermentation process to naturally deliver a broad spectrum of probiotics. It also contains all the essential nutrients that support our digestive health and boosts natural collagen production in our body.
Where do you see Maeraki going into the future and beyond?
CL: Since our launch in 2020, Maeraki has been showing strong growth. We have successfully partnered with a few online marketplaces which share the same vision as us as well as naturopath clinics across Australia. We’ll continue to innovate new products in order to bring in more premium quality products and make luxury health and beauty supplements affordable for everyone.
To learn more about Maeraki, visit their website.