material Event Director Cory Watson says that Beauty Expo Australia is set for an even more impressive event in 2018, after a hugely successful 2017 expo. “With more than two months to go until Beauty Expo Australia opens its doors, we have already confirmed more than 150 exhibitors, many with multiple brands, that will bring their innovations in skincare, makeup, grooming, and nails for our visitors to explore. We know that a lot of the discoveries that our visitors make at Beauty Expo assist with salon success for the year ahead, and that the event’s inspiring education in the latest trends can provide a competitive advantage in what can be an increasingly challenging market for many businesses.”
Moving on up: new halls for big brands
Beauty Expo Australia will return to the world-class International Convention Centre (ICC) in Sydney’s Darling Harbour, and will this year move to the top-floor exhibition halls of the venue. The halls provide unobstructed space to cater for an increased number of exhibitors.
Beauty Expo Australia is delighted that MAC Cosmetics will join its line-up of prestigious beauty brands for the first time this year. MAC will bring its famed professional products and global educators to the event, including 2018 headline speaker Nicole ‘Pinky’ Thompson. Pinky is a Global MAC Pro Senior Artist, known for her makeup artistry that graces the catwalks of global fashion weeks and the pages of glossy magazines. Makeup artists can catch her in an in-depth discussion at Beauty Expo Australia, where she’ll delve into pertinent topics like curating a portfolio, building a makeup kit, working with different clients and how to ensure you get re-booked.
Education to inspire and motivate
Other headline speakers for Beauty Expo Australia 2018 include leading customer service trainer, Julie Piantadosi, who will lead two of the event’s business education sessions. Julie will share her knowledge on juggling life and work for small business owners, as well as showing beauty professionals successful selling skills.
International educator David ‘Brow’ Zhang also returns in 2018 to share his expertise in brows, cosmetic tattooing and microblading. David will hold two sessions over the course of the weekend on the trending topic of microblading, where he will demonstrate his special 6D brow techniques.
While single sessions can be purchased, Beauty Expo’s curated educational sessions on topics in dermal therapy/anti-ageing, professional skills, and business are also complemented by great-value education passes. The passes, priced at $210 early bird/$240 full price, enable visitors to attend all educational seminars in the corresponding stream (up to nine sessions per stream) during the two-day event*.
*Early bird closes midnight 27 July. Does not include workshops.
The best in beauty: brands to discover
Beauty Expo Australia will showcase the best brands covering skincare, makeup, grooming, nails and salon-relevant technology at its 2018 event. Some of the brands that visitors will see on the show floor this year include Mancine Cosmetics, Dermalux LED, Ultraceuticals, France Medical, MAC Cosmetics, Murad Australia, Pelactiv, Caronlab Australia, INGLOT Cosmetics, Makeup Net, Crown Brush, Image Skincare, TechnoTan, Pure Fiji, Lycon Cosmetics, Comfortel Furniture, Pevonia Botanica, Young Nails Australia, MODELROCK Lashes, Bodecare, Lashd App, and so many more. Visitors can see the full list of exhibitors on the Beauty Expo Australia website.
Competitions to elevate the industry
In 2018, Beauty Expo Australia will host the Face2Face Makeup Awards and Nailympia Australasia competitions, celebrating exceptional skills in makeup and nail artistry, respectively. Each year the competitions help to raise the industry bar by recognising talented professionals and giving them a platform to showcase their technical and creative abilities.
Free educational demonstrations on the event’s stages, exclusive show specials and the opportunity for networking and discovering the latest innovations on the show floor are all included in a two-day Beauty Expo Australia ticket ($25*). Educational passes are priced at $210*, while single sessions are priced from $105*. Early bird pricing is available until midnight Friday 27 July 2018 at www.beautyexpoaustralia.com.au