Mala McAlpin BTL, leaders in non-invasive aesthetics, has just announced a new partnership with Drew Barrymore for the promotion of EMSCULPT®. Barrymore has already touted the success of the treatment, saying she has incorporated the technology into her wellness and fitness regimen in order to take her workouts to the next level and give her (already rather healthy) lifestyle a boost.
“After having my daughters my body changed and my core strength was turned upside down,” says Barrymore. “EMSCULPT was ideal for me as it complemented my current routine which consists of a mix of dance cardio and Pilates to target my core muscles specifically. A little over a month post-treatment, I can visibly see the results and can tell a difference in my workouts – I feel that my core is much more engaged, improving my workouts and motivating me to push myself even further,” added Barrymore.
EMSCULPT is an FDA-cleared treatment for the strengthening and toning abdominal muscles and buttocks) in support of a regimented fitness routine. It utilises patented HIFEM® magnetic field energy, and is still quite new on the scene, launching only last year. The unique technology induces approximately 20,000 supramaximal muscle contractions, which cannot be achieved voluntarily.
“We’re thrilled to have Drew Barrymore on board as EMSCULPT’s first celebrity ambassador,” shared John Ferris, VP of US Marketing, of BTL, the company manufacturing the product. “Drew Barrymore embodies our mission of boosting patients’ strength and confidence. Connecting her voice to our brand will help to further educate consumers and physicians about the benefits of EMSCULPT.”
Barrymore’s partnership with EMSCULPT will mean openly sharing the details and progress of the treatment itself, as well as the results, to over 11 million people via her social media channels.
Currently, there are only a couple of clinics offering the service, including The Elsa Clinic in Hurstville, NSW, and Dr Saras & Co (Annandale, Double Bay and Miranda NSW). According to Dr Saras & Co, EMSCULPT by BTL Aesthetics was recently put to the test in five unique abdominal clinical studies, measuring results using four methods of evaluation including MRI, CT scan and Ultrasound to measure the change. The results included:
- 19% reduction in subcutaneous abdominal fat
- 16% increase in muscle mass
- Average waist reduction of 4.4cm
- 91% satisfaction with treatment results
Patients were treated for 30 minutes, twice a week for two weeks, for a total of four treatments. Typically, one treatment every 3-6 months for maintenance is recommended to maintain results.
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