Mala McAlpin Is your spa fulfilling the growing need for corporate wellness?
We know that there is growing awareness around the need for staff wellbeing. In fact, there is now an entire profession built around ensuring workers avoid burnout as much as possible. You may already have certain programs and incentives in place to ensure the wellbeing of your own team, encouraging them towards work life balance. But on the flipside, what is your spa business doing to fulfil the growing need for workplace wellness for other teams?
Offering corporate wellness packages is a fantastic concept allowing for any spa business to meet this market demand, while diversifying your offerings and potentially giving you an edge over other local businesses. The need for corporate wellness solutions is now, and if you can deliver it, you’ll be ahead of the curve.
Another big plus surrounding corporate wellness packages is the totally customisable nature. Clients want bespoke offerings, and you have it within your power to tailor corporate packages according to the size of one’s team (and your own!) and the style of treatments you can choose from are many and varied. You can even structure this more like a membership, such as those you might recommend for a skin health plan or an LED series.
An example of a spa that does corporate wellness packages well is Botanica Day Spa, located in Melbourne’s Intercontinental Rialto. “Botanica Day Spa provides bespoke corporate massage and wellness packages designed to reduce stress and improve your team’s health and well-being. Our Melbourne team will work with you to establish a wellness culture focused on healthy, positive outcomes aiming to enhance the performance of your employees.”
An abundance of treatment options can be chosen – anywhere from a quick 30 minute massage or facial, to an indulgent package including two 60 minute options (facial, various style of massage, manicure or pedicure) plus champagne, cheese and sandwich platters, even exclusive hire of the spa.
When it comes to benefits, Botanica says “By implementing a corporate wellness program for your employees, you are acknowledging as a business that employee wellbeing involves more than physical health. Forward thinking businesses recognise it is an integral part of their business strategy as it demonstrates to employees that there is genuine care about their wellbeing.”
If you’ve introduced corporate wellness packages to your spa recently, let us know in the comments below. Alternatively if you’re looking for tips to keep yourself and your team from burning out (particularly during the silly season!) you’ll find them in droves in our latest print edition.
