Taneesa Williamson How Derrimut 24:7 is redefining the intersection of health, fitness, wellness, and aesthetics.
As the fitness and wellness industry continues to evolve, the need for a comprehensive approach to health has never been more apparent. Derrimut Recovery, the latest addition to the large and well-known Derrimut 24:7 Gym’s suite of offerings, is redesigning the way we think about recovery, self-care, and community wellness.
Combining state-of-the-art recovery tools with innovative skin and wellness treatments, Derrimut Recovery aims to be a true “one-stop shop” for fitness enthusiasts and wellness seekers – hinting that this may be the future of how the wellness industry integrates with health & fitness.
The philosophy behind Derrimut Recovery is to encompass proper recovery, preventive care, and overall well-being under the care of experienced therapists. Although this is the first in the expansion of the company, there is no shortage of treatment offerings – from cryotherapy, hyperbaric oxygen chamber, machine-led lymphatic drainage, and laser hair removal (with more treatments to be introduced).
We asked the team at Derrimut about the latest venture with Derrimut Recovery.
What inspired the creation of Derrimut Recovery, and how does it align with your overall mission?
“We recognised that launching Derrimut Recovery was a natural next step for us, one that would enhance and complement the services we’ve already been offering”, says Ashley Owen, CEO of Derrimut Gyms. “Over time, we’ve seen that the fitness and wellness journey extends beyond just exercise; it’s about holistic well-being, recovery, and the long-term health of our community”.
“Derrimut Recovery allows us to provide a more comprehensive, full-service experience, giving members access to not only top-tier fitness facilities but also the recovery tools they need to optimise their progress, prevent injury, and maintain a sustainable healthy lifestyle. We pride ourselves on being more than just a gym – we’re a place where people can truly transform their lives”.
“This extension reflects our commitment to offering a complete, integrated approach to fitness and well-being, ensuring our members have the resources they need to reach their full potential, both physically and mentally”.
Why offer services like laser hair removal and spray tans?
“At Derrimut Recovery, we believe in offering a holistic approach to wellness and self-care. Services like Laser Hair Removal and Spray Tans complement our recovery offerings by enhancing our clients’ sense of well-being and personal care”, highlights Bridget Perri, Recovery Manager. “For many athletes and bodybuilders, maintaining a hair-free appearance is integral to their preparation and presentation, especially during competitions. This aligns perfectly with the needs of our gym community”.
“Our Candela Gentle Max Pro Laser Hair Removal enables us to provide high-quality, effective treatments, not only for hair removal but also for addressing skin concerns such as scarring and pigmentation”.
“These services work as a valuable introduction to our expanding range of skin therapies, which we will continue to roll out in the coming year”.
“We take pride in maintaining a high standard of care across all our services. Our team is highly trained, with both practical experience and formal education, ensuring that they are equipped to provide expert guidance and educate clients on the benefits and considerations of each treatment”.
How do you manage consultations & informed consent with these types of treatments?
“At Derrimut Recovery, we prioritise client safety and transparency”, says Lisa Pignataro, Head of Marketing for Derrimut.
“Before undergoing any treatment, clients are required to complete a comprehensive consent form that covers medical history, medications, and potential contraindications. This allows our therapists to assess each individual’s suitability for treatment and address any concerns”.
“During the consultation, our experienced therapists thoroughly review the client’s medical history and discuss any potential risks, side effects, and expected outcomes. We make sure clients are fully informed about the treatment process and any reactions that may occur. Our therapists are highly trained, having completed extensive education and hands-on training in the use of each service and machine”
“This enables them to confidently answer any questions, provide detailed explanations, and ensure that clients feel comfortable and well-informed at every stage of their treatment”.
How has the launch of Derrimut Recovery been received so far, and what kind of engagement have you seen from members and the community?
“The launch of Derrimut Recovery has been met with an overwhelmingly positive response from both our members and the wider community”, says Lisa.
“From the very beginning, we’ve seen incredible enthusiasm, with members excited to take their fitness and wellness journey to the next level. The integration of recovery services into our existing offerings has been an absolute game-changer for many, and we’ve received numerous compliments on how it adds a valuable layer to what we already do”.
“Our members have been quick to embrace the recovery facilities, utilising everything from cryotherapy sessions to massage therapy and our infrared sauna. The feedback has been nothing short of fantastic – people are feeling more refreshed, recovering faster, and seeing better results from their training as a result”.
“We’ve had many members tell us how they’ve never had access to recovery services of this quality before, and it’s been transformative for their overall health and fitness goals. Beyond the individual feedback, the sense of community engagement has been inspiring. Our members not only appreciate the added services but also the fact that we’re continuously evolving to meet their needs”.
“It’s clear that the launch of Derrimut Recovery has fostered a deeper connection within our community. Members are sharing their experiences with friends and family, and we’re seeing a ripple effect in terms of new sign-ups and interest from people who are seeking a more holistic approach to fitness and wellness”.
“Overall, the reception has been incredibly positive – we’ve not only expanded our offerings but also further solidified our position as a leader in holistic fitness and wellness”
Do memberships include recovery? How does this area work?
“Currently, our gym memberships do not include access to recovery services. However, we value our community and frequently run member-based giveaways and promotions.
These are designed to give our current members a chance to experience our recovery services, such as cryotherapy, red light therapy, and hyperbaric oxygen, at no additional cost.
Looking ahead to the new year, we are excited to launch new membership options that will provide access to both the gym and recovery services.
We will also introduce standalone recovery memberships for those who wish to focus exclusively on recovery and wellness, giving our members more flexibility in choosing a plan that best suits their needs.
By offering these options, we aim to create a comprehensive approach to fitness and recovery, ensuring our members have everything they need to optimise their health”
How do you manage treatment frequency?
“At present, we offer treatment packages that are designed to cater to different needs and preferences. These packages typically include a set number of treatments per week, providing members with the opportunity to experience various recovery services consistently. This approach allows for ongoing support and encourages regular use of our recovery facilities, ensuring that members can see long-term benefits.
We aim to provide a balance of treatments that people can access regularly. The packages are flexible, allowing members to choose a combination of services that complement their fitness routine and recovery needs.
Whether it’s a couple of sessions a week or more intensive care, the structure ensures that members can integrate recovery into their regular wellness schedule without feeling restricted.”
Will you be expanding your skin focus?
“Yes, we’re planning to significantly expand our focus on skin care.
Currently, our recovery services are already complemented by the expertise of our team of diploma-qualified beauty therapists, who bring a deep understanding of skin, skin care, and treatments to the table.
This will extend into a broader range of skin-focused services. In addition to the current offerings, we’ll be expanding into advanced skin care treatments, packages, and wellness-based skin experiences.
Our goal is to offer a holistic approach to skin health that goes beyond recovery and supports overall well-being. This will include everything from customized skincare regimens to advanced treatments, as well as packages designed to provide ongoing support and results for all skin types.
With this expansion, we aim to cater to individuals seeking both recovery and a more comprehensive skincare solution, merging wellness with beauty in a way that addresses both internal and external health needs.”
What kind of team or specialists will you be bringing on to support this expansion?“
To support our expansion into more holistic recovery and skin services, our team is made up of specialists who are not only skilled in beauty and skin treatments but are also trained in recovery services. Our beauty therapists are all diploma-qualified, and we ensure they receive ongoing training in the latest recovery techniques, including cryotherapy, red light therapy, and hyperbaric oxygen therapy. This combination of expertise in both beauty and recovery makes our approach unique, as our specialists can deliver treatments that support both physical recovery and skin health simultaneously.
Moving forward, we plan to further expand our team with additional specialists in various fields such as nutrition, wellness coaching, and advanced dermatology. This will allow us to offer a more comprehensive approach to health and wellness, addressing the needs of both the body and skin from a variety of angles.”
What sets you apart from other recovery centres?
“What truly sets us apart is our ability to provide a comprehensive wellness experience all under one roof. Our business model is designed to be a one-stop-shop for health and wellness, where our members can access a wide range of services without having to go to multiple locations. Whether you’re looking for high-end fitness equipment in our state-of-the-art gym, recovery therapies like cryotherapy or red-light therapy, or skin and beauty treatments, we offer it all.
We’ve invested significantly in our facilities, with a multi-million-dollar fit-out that ensures top-of-the-line equipment and comfort for everyone—from beginners to athletes.
Additionally, we offer everything from apparel and supplements to nutritious meals, smoothies, and snacks, ensuring that members have easy access to all the resources they need to thrive.
By integrating recovery services with fitness, beauty, and nutrition, we provide a holistic approach to wellness that makes it easier for people to prioritise their health.
Whether you’re looking to improve your fitness, recover from a workout, or take care of your skin, our centre offers a seamless and affordable way to do it all.
We believe that there are no excuses for not investing in your health—and we make it accessible, practical, and affordable for everyone.”
